Super Absorbent Polymer (SAP) Market, Application & Regional Insights

Industry Insights

The global super absorbent polymer market size was valued at USD 7.9 billion in 2018 and is anticipated to progress at a CAGR of 6.3% during the forecast period. Strong demand from the baby diaper segment is projected to stoke the overall growth. In addition, surging demand for adult incontinence and female hygiene products owing to increasing awareness pertaining to hygiene is poised to drive the product demand. In terms of revenue, the U.S. market is likely to expand at a CAGR of 6.7% during the forecast period and is expected to continue remaining the largest market for Super Absorbent Polymer (SAP) over the forecast period.

High consumer awareness regarding hygiene is fuelling the demand for adult incontinence and female hygiene products, which in turn is stimulating the market growth. Increasing disposable income along with growing awareness about sanitization in the country is also positively influencing the growth of the market in U.S.

Moreover, increasing birth rate coupled with rising geriatric population is projected to drive the demand for baby and adult diapers, which in turn is providing a fillip to the market for super absorbent polymers. Focus of end-use industries on product innovation is also estimated to help the market gain significant momentum in the forthcoming years. Government initiatives to encourage applications of the product related to agriculture, particularly in water-scarce regions, are anticipated to further fuel the market.

Booming personal care industry, especially in emerging economies, due to rising disposable income along with growing consumer consciousness regarding personal hygiene, is projected to augment the product demand. However, fluctuation in availability and protean prices of raw materials are hindering the growth of the market over the forecast period.

The prices of SAP in different areas do not differ substantially. High quality of super absorbent polymer is an essential component for hygienic and personal care products that determines large extent of their functional quality. Hence, a large number of suppliers are carefully selected in the competitive tendering environment. The SAP market is largely characterized by the ability and willingness of consumers to switch between manufacturers in response to quality and price changes.

Application Insights

On the basis of application, super absorbent polymer market market is segmented into adult incontinence products, baby diapers, agriculture, and female hygiene products. Baby diapers was the most prominent segment in 2018, accounting for just over three quarters of the overall market revenue. The segment is expected to rise at a CAGR of 6.3% during the forecast period owing to growing population along with increasing disposable income, particularly in developing regions, such as the Middle East and Africa, Central and South America, and Asia Pacific.

Adult incontinence products are poised to witness noteworthy growth during the forecast period owing to increasing geriatric population in regions, such as North America and Europe. Rising awareness regarding hygiene is likely to result in a higher demand for female hygiene products in the forthcoming years.

Growing population, awareness regarding hygiene, and efforts by the companies to reach untapped markets are some of the prominent factors expected to assist the segment growth in near future. Emerging economies, such as China and India are anticipated to lead Asia Pacific region in the forthcoming years, owing to factors such as rapid population growth, high birth rate, rising disposable income, and rising awareness regarding baby health.

Regional Insights

Europe was the leading revenue contributor in the global market for super absorbent polymer in 2018, with a total revenue share of more than 33.8%. It is estimated to retain its position until 2025. The market is driven by increasing demand from manufacturers of baby diapers owing to its high water absorption and retention capacity. Changing lifestyles and flourishing e-commerce are some of the primary factors contributing to the regional market growth.

Asia Pacific is anticipated to witness significant growth over the forecast period owing to high product demand from emerging economies, such as China and India. Baby diapers market is witnessing a rapid growth in the region on account of rising disposable income, population, and awareness regarding baby health.

In addition, baby diapers market is expected to witness growth potential in untapped markets in the region, such as Indonesia, Vietnam, and Singapore, thereby propelling the demand for super absorbent polymers in Asia Pacific over the forecast period.China was the largest market in 2018 and is projected to continue leading over the forecast period. The growth can be attributed to increasing demand from various application segments, especially baby diapers, female hygiene products, and adult incontinence products. Increasing birth rate, rising purchasing power, and growing urbanization are factors boosting the demand.