The global traffic road marking coatings market size was valued at USD 4.5 billion in 2019 and is projected to register a CAGR of 6.0% from 2020 to 2027. Increased spending on infrastructural development for constructing new highways and focus on repair and maintenance operations are expected to be the key driving factors for the global market. The industry is not only associated with new road construction activities but also with existing maintenance businesses, which drives the demand for repainting. The market has witnessed increasing investments in intelligent street marking systems and machines that help record the drivers’ speed, driving conditions, and temperature while communicating it to the vehicle’s sensor system. Paint is widely used for travel lane, loading zone, and parking space markings. Thermoplastic coating, also known as hot melt marking, is gaining advantage owing to its properties such as longevity and retro-reflectivity. Preformed polymer tape is a cold-applied plastic sheet used for marking traffic lanes, crosswalks, and stop bars. Epoxy coating is a reliable and economical solution which consists of a pigmented resin base and a catalyst and is suitable for heavy-wheeled traffic. This coating is preferred over plastic material coatings since it is resistant to oil, gasoline, and transmission fluid and is cost-effective as well. Moreover, manufacturers are coming up with initiatives to develop temperature-sensitive paints, which can withstand adverse environmental conditions, such as snowfall and heavy rains. Rising demand for traffic road marking coatings for public and private parking spaces is expected to boost the market growth. Regulatory bodies across the globe are continually formulating guidelines to improve road safety. While a well-established regulatory structure is already present in developed regions, such as North America and Europe, emerging economies are still working toward enhancing the framework to ensure road safety and maintenance. Source:https://www.grandviewresearch.com/industry-analysis/traffic-road-marking-coatings-market